Voor veel mkb-bedrijven is een strategie geen gemeengoed, de waan van de dag regeert. Dat terwijl de ontwikkeling van de ‘next economy’ vraagt om een strategie. Hoe kunnen deze bedrijven hun strategische vermogen versterken? Een posterpresentatie van lector Next Strategy Arjen van Klink voor de Dag van …

The world is on the verge of the fourth industrial revolution that will considerably influence society and human life. Today human being is surrounded by technological advancement and every day we face new sophisticated technological systems that affect our daily lives. The business environment is being …

From the article: Blockchain technology may have the potential to fundamentally change society and we might currently witness the dawn of a cryptographically secured trust-free transactions economy. One relatively unexplored application domain is waste management. Incorrect waste management practices …

This chapter will introduce the circular economy (CE) and Cradle to Cradle (C2C) models of sustainable production. It will reflect on the key blockages to a meaningful sustainable production and how these could be overcome, particularly in the context of business education. The case study of the course …

Both research and practice acknowledge that an increasing number of business models are realized by multiple organizations in innovation ecosystems. Little research addresses how organizations develop these business models jointly over time and balance the tensions that occur from the divergent goals …

Op uitnodiging van het CoE-Energy is het BUBO-methode gepresenteerd. Het doel hiervan is geweest om anderen kennis te laten maken met het programma en om kennis en feedback uit te wisselen.

In dit document staat de, in het kader van het Interreg North Sea PERISCOPE programma door het Kenniscentrum Biobased Economy (KCBBE) van de Hanzehogeschool ontwikkelde, Bottom-up Business Opportunity’s (BUBO) methodiek centraal. In het kort behelst het PERISCOPE programma de start van een permanent …

This document focuses on the Bottom-up Business Opportunity (BUBO) method developed by the Knowledge Center Biobased Economy (KCBBE) of the Hanze University of Applied Sciences Groningen as part of the Interreg North Sea PERISCOPE program1. In short, the PERISCOPE program includes the start of a permanent …

The current Western Economy can be described as an experience economy which is focused on creating unique experiences for consumers. When emotional value is added to the experience of a product or service, consumers are willing to pay a higher price for these types of experiences than for products without …

Reputation has often been proposed as the central mechanism that creates trust in the sharing economy. However, some sharing platforms that focus primarily on social rather than economically driven exchanges have managed to facilitate exchanges between users without the use of a reputation system. This …