Nicaragua is the second poorest country in Latin America and the Northern Hemisphere. The country is in this bad position due to military conflicts in the past, corrupt and dubious politics in the past and present, a weak economy, and bad quality education and low school enrolment rates. The accumulation …

The objective of this paper is to examine how a combination of the concepts of Fair Trade, CrossBorderProsperity (CBP), Yunus' microcredit and social business could strengthen the producers' socio-economic situation and position in the free market. Small-scale producers in developing countries are being …

This report was commissioned to examine the possible gap between the image and identity of TUI Nederland regarding sustainable tourism and to recommend on how to bring the image closer to the identity. TUI Nederland is market leader in the Dutch travel industry and carries the brands Arke, Holland International, …

One of the most significant changes with regard to the use of internet is the transformation of passive information users into active actors, who increasingly create the content of the ¨World Wide Web¨ (WWW) themselves. Along with these changes, the economic impact of established media declines and experts …

This thesis answers the question how a company such as Media Markt can introduce projects aiming at sustainable enterprise without compromising their mission statement, ideas and beliefs. In doing so, difference is made between Corporate Social Responsibility, Sustainable Enterprise and Sustainable Development …

The green trend has taken a big interest in society. The need to live and act 'green' is becoming more popular and is not only followed by consumers but also in countries, companies and other institutions. The green phenomenon is more often seen in different aspects of life, such as food, clothes, parties …

Landmines are explosive remnants of war that remain active long after the conflict has ended. Explosion can be triggered easily by human input and its consequences can be devastating. Landmines don't discriminate between soldiers and civilians. Once laid on the ground, they pose immediate threat for …

This dissertation offers an insight into international refugee law and the Common European Asylum System (CEAS). Its intention is to reveal discrimination and difficulties of lesbian, gay, bisexual and transsexual (LGBT) refugees in the European Union (EU). There is only little research done on the topic, …

Social media is a trend in the field of marketing communications. Earlier research has shown that it is of great importance for organisations to embed consumer conversations in their marketing strategy. In our online and branded universe, this will only become more significant in the future. Unfortunately, …

purpose of this research is to design a high-level strategic communication plan that can help Spotzer to position their product or concept to small and medium enterprises in The Netherlands. The objective of the communication plan is to increase awareness of online video advertising to Dutch SMEs. These …