‘Creating the Difference’ is the theme of the 2014 edition of the Chi Sparks conference. It is also the challenge that the Human-Computer Interaction (HCI) community is facing today. HCI is a creative field where practitioners engage in design, production, and evaluation of interactions between people …

Social media is becoming vitally important in today’s world. Big corporates and small companies both make use of it as part of their online marketing strategy (Ramachandran, 2014). It is a cheap, easy and it is a fast way to connect with customers, create dialogue and reach the mass. Consulting companies …

This study examines the motives of employees to engage in work related social media use – i.e. the use of personal social media accounts to communicate about work-related issues. The theory of planned behavior (TPB) was used to explain this behavior. Because social media can enable users to express their …

Deze presentatie gaat over een onderzoeksproject van het Kenniscentrum Arbeid van de Hanzehogeschool Groningen waarin het effect van de inzet van sensortechnologie op duurzame inzetbaarheid van medewerkers van een klein bedrijf is onderzocht. Om de duurzame inzetbaarheid van werknemers te optimaliseren …

De laatste jaren hechten vele landen, onder andere Nederland, er groot belang aan om de economische ontwikkelingen op een hoger niveau te tillen door ondernemerschap in het algemeen, en binnen de etnische en culturele groepen in het bijzonder, te stimuleren. Innovatie is een gevolg van een interactief …

Currently, only 22 percent of Dutch households consume a dairy dessert on a daily basis. FrieslandCampina, market leader in the Dutch dairy category, set a goal for 2013 to increase this to 23 percent. Mona, one of their brands, is set to be one of the driving forces in the category's growth.The brand …

Success in social sourcing with Lean leadership.• Practical cases in social sourcing as input for inspiration• Social network theory as base for exploration and connection• Lean Leadership principles for success in social sourcingMasterclass for OpeningUp Interreg Summer Academy for Social Media Trainers …

Audience studies is not the vibrant field it was in its 1980s and early 1990s heyday. Cultural studies today has a more balanced interest in production, audiences and texts. A renewed focus in audience studies on everyday meaning production, identity and relations of power could benefit from recent developments. …

This paper investigates whether students change their entrepreneurial entry preference if they are presented with different options. We propose that students’ entry preferences are mediated by concepts proposed by threshold theory: choice options, opportunity costs and psychic income. This study is exploratory …

The ‘televisual’ names a media culture generally in which television’s multiple dimensions have shaped and continue to alter the coordinates through which we understand, theorize, intervene, and challenge contemporary media culture. Televisual culture is a culture which both encompasses and crosses all …