When an institution wishes to develop a Masters programme that combines relevance to the profession with preparation for possible 3rd cycle study, there are many things to consider: curriculum design and content, facilities, stakeholder opinion, assessment, likely student intake, etc. But at least as …

As a University of Applied Sciences located in Rotterdam, one of the most diverse cities in The Netherlands, we aspire to a diverse community, not only students but also of faculty and staff. While diversity is portrayed by the community's national, racial, class, (dis)ability, sexual and gender identity …

The raccoon dog was introduced in Russia and has been moving west ever since. Currently there are populations in: Finland, Poland, Germany and the Baltic countries. There are sightings in Norway, Denmark and Sweden. There is a high possibility that the raccoon dog will settle in the Netherlands. Raccoon …

The importance of teaching engineering students innovation development is commonly clearly understood. It is essential to achieve products which are attractive and profitable in the market. To achieve this, an institute of engineering education has to provide students with needed knowledge, skills and …

The importance of teaching engineering students innovation development is commonly clearly understood. It is essential to achieve products which are attractive and profitable in the market. To achieve this, an institute of engineering education has to provide students with needed knowledge, skills and …

The owners of Restaurant Opium are using several types of media to communicate to their audience. Right now they do not know how they can use social media. Social media is a very popular marketing tool for businesses. For restaurants it is especially useful as it can be used to engage customers and to …

This research was undergone in order to examine Chevron’s communication problems with the public in Pungești, Romania and to recommend ways of improving their reputation and communication tactics. The paper draws attention to the fact that Chevron’s crisis is composed out of a few major elements, each …

The goal of this dissertation is to research how media can positively contribute to the perception of Dutch Baby Boomers and Generation X (BB/Gen-X) towards Millennials with visible body art (VBA). By making BB/Gen-X more positive about this phenomenon and encouraging collaborations between the two groups, …

This document is created to fulfil the requirements for completing the study programme International Communication and Media at the University of Applied Sciences Utrecht. The topic arose in cooperation with the German public relations (PR) agency WAHLE & WOLF. The purpose of this research study is to …

This study researches the current Dutch Bob-campaign and its impact on the attitudes and behaviour of the target audience. The Bob-campaign is concerned with the road safety issue of drinking and driving in the Netherlands and is part of the initiative “Daar Kun Je Mee Thuiskomen”, which is an initiative …