This research paper is conducted in association with Gamebasics to identify the effects of Social media marketing activities of OSM, and to evaluate the influence of those marketing activities on customer equity and purchase intention. Gamebasics is the game developer behind Online Soccer Manager, one …

In eight steps to success: this approach is examined and provided in this report for the business Spielwork, a company that is working towards a vacancy revolution. Spielwork believes that vacancies must be described in a more visual and detailed way, instead of the traditional way with abstract information. …

Introduction This report is written for Personal Sports Club. This report will gain more insight into the customer satisfaction for Personal Sports Club. At this moment in time, Personal Sports Club has little to no insight in their customer satisfaction. That is why this research was needed. Background …

Introduction The current research focused on the price image of retailer X. The research concerned the drivers of the price image and the relationship between the price image and the consumer (buying)behavior. Through the deskresearch and fieldresearch the goal was to manage the expected price image …

This thesis was aimed to advice the management of a luxury travel consultancy agency on how to adapt a new luxury travel concept, which would reflect current perceptions of the notion of luxury in the Dutch market. The literature review and a pre-research showed that even though there exists a variety …

Den Haag Marketing is the marketing and promotion organisation of the city The Hague and its seaside resorts; Scheveningen and Kijkduin. Den Haag Marketing(DHM) promotes attractions and events in The Hague that would be interesting for the intended target groups. The organisation takes care of the city’s …

The Museum Volkenkunde (National Museum of Ethnology) in Leiden is a museum about people and their cultures. The museum’s activities consist of permanent exhibitions of objects from eight different cultural areas around the world as well as small and large temporary exhibitions. To attract visitors to …

The European Union Solidarity Fund is a financial support instrument, which supports member states of the European Union and countries applying for accession with recovery costs after they were affected by a natural disaster. The Regulation (EC) No 2012/2002 established the Fund in November 2002; it …

The purpose of this report is to conduct a research for Study-Globe in order to gain more knowledge about the lackof popularity for German language courses. Consequently the central question of this report is "How can Study-Globe increase its market share in German language courses in the Netherlands …

The purpose of this thesis report was to focus on the difference in effectivity between social media and traditional marketing regarding the buying behaviour of Dutch youngsters (16-25) for contemporary fashion brands. The objective of the research was to examine whether there is actually a difference …