In the Netherlands, the position of the city center is transitioning from a place-to-buy to a place-to-be. This means that the city center is changing from a place where people come to shop, to a place where people come to meet and experience. This shift causes Municipalities to reevaluate the position …

Playfulness intertwined with city-related themes, such as participatory planning and civic media are becoming more popular. In the last ten years, game designers have taken up the theme of play in relation to the urban environment. In this paper, we present a conceptual mapping of “urban play,” through …

Promoting Healthy Ageing, and specifically an Active & Healthy Lifestyle, is one of the biggest societal and economic challenges the EU is facing. A paradigm shift from health care and cure to prevention is essential since the traditional ways have proven to be insufficient to solve this complex problem. …

Recent developments in the aftermath of several terrorist attacks in European Member States have caused uncertainty and disorder. Although measures have been taken, terrorism seems to be always one step ahead, inciting fear. Increased cooperation between Member States is necessary. Yet, it is not happening. …

Het handelen van docententeams heeft grote invloed op de kwaliteit van het onderwijs en het succes van studenten. Toch wordt in het hoger beroepsonderwijs relatief weinig aandacht besteed aan de vraag of en onder welke omstandigheden teams van docenten goed functioneren. In dit artikel worden aan de …

Change agent capacity-building compendium.Due to increasing globalization, technological advances and sociological changes, the world is becoming more complex than ever. Complexity has gone from large systems, to organizational and individual levels. Today it concerns all aspects of society. The will …

Commissioned by the fs Agency for one of her brands, Rosti Mepal, a quantitative research has been conducted into the behavior and demands on social media of the target group. This research was necessary because little is known about how the target group is best approached through social media. Based …

This research assesses how neuromarketing might offer a suitable marketing method for Loyalty Makers. It does so by examining what neuromarketing consists of and how it can be used. Especially, it is investigated what techniques and tactics exist in the field of neuromarketing and to what extent they …

Citysoundz is an event agency located in Northeim, Germany, which is led by Tomas Sniadowski, the owner of the company. He further runs the companies Pianissimo, Symphonicus and Tomas Marks Music Publishing. Since leading four individual companies causes high costs and an unclear overview, the research …