Based on a recent AACSB survey of 200 marketing and communication departments, this session will highlight how business schools perceive, organise and operate their marketing operations. It will offer insight into marketing staffing and budgetary obligations, emerging opportunities and challenges, and …

Het lectoraat Ondernemen in Verandering, een samenwerking tussen Hanzehogeschool en Alfa-college is de initiatiefnemer van dit vignet. De opstellers van het vignet (partners en medewerkers van het lectoraat; co-auteurs), Alexander Grit, Maaike de Jong, Eduard Plate en Eti de Vries beschrijven de uitgangspunten …

Vanuit de transitie die nodig is in de zorg wordt de Master HAP toegelicht. Multidisciplinariteit en verbreding van het vakgebied spelen daarin een belangrijke rol. Afsluitend licht een student zijn innovatie toe.

The role and ethics of professionals in business and economics have been questioned, especially after the financial crisis of 2008. Some suggest a reorientation using concepts such as craftsmanship. In this article, I will explore professional practices within the context of behavioural theory and business …

Regional issues and challenges in Gävleborg and good practices shared and common themes for all partners of project identified and discussed. Learning is a key outcome for all stakeholders involved.

Purpose: The purpose of this paper is to examine the history of the Dutch cooperative Rabobank to understand how the structure of an organisation determines how individual employees validate norms within that organisation. Design/methodology/approach: Data over an approximately 10-year period starting …

During this day I was invited to chair a workgroup of PhD and MA students, in which we discussed political and economic perspectives on the future of the Dutch-American alliance with Institute Clingendael, Elsevier Magazine, and a group of diplomats and economists.

Keynote: Crossing borders – a win-win-win situation