In this dissertation, the promotional strategy of Starbucks is analysed. Starting point for this research was the following central question: "How has Starbucks been using Promotion to sell its product and what will it be like in the future"? The research was executed using desk research and field research. …

In this study we analyze a large dataset of Facebook activities of local restaurants in Amsterdam, Houston, London and New York. Doing so gives broad insights in their Facebook usage and the communication patterns between them and their costumers. The dataset is quite rich and the presented statistics …

De media die podia inzetten als onderdeel van hun marketingmix kunnen wellicht een belangrijke rol spelen bij het versterken van een gevoel van ‘ medeeigenaarschap’ en binding. Er is nog niet veel bekend over de mogelijkheden die sociale media hierin bieden. Analyse van 155 interviews die zijn afgenomen …

Summary: The traditional landscape in international business has changed, for decades the Uppsala model of internationalization has been key-instrument for foreign success. Since McKinsey (1993) made notice of the term Born Global times have changed. More rapidly and in increasing numbers throughout …

The ever changing world of Internet has transformed traditional marketing and companies since the start of the World Wide Web. Every day billions of people around the world use the Internet for entertainment, shopping, search, social purposes, and much more. This behaviour is changing the way companies …

The aim of this study is to understand how social media contribute to face-to-face collaborative learning by introvert students in higher education. A total of 233 students participated. This study shows that more introvert students perceive that social media are more helpful for increasing their collaborative …

Chapter 8 in Comsumption Culture in Europe. This chapter presents an analysis of what consumer in Europe drink and why they drink what they drink. The concept of drinking motives is developed and defined, and analysis of data on drinking motives shows that these can be grouped into two major classes: …

Presentatie voor leden van Het Blauwe Lint: Vereniging van toeristische en recreatieve ondernemers rond Blauwestad, vanuit het project Versterking Ondernemerschap Toeristische en Recreatieve sector.

Abstract. The Clean-Tech Adoption Model (C-TAM) explains the adoption process of clean technology. Based on the Unified Theory of Acceptance and Usage of Technology (UTAUT) combined with qualitative research and empirical data gathering, the model predicts adoption based on the perceived quality, effort, …

1e alinea column: Natuurlijk proberen we allemaal lessen te trekken uit wat er nu met de integratie van sociale media in de bedrijfsvoering gebeurt en waarom dit tot nieuwe business modellen en andere bedrijfsstructuren leidt. Eerder heb ik hier al toegelicht dat bedrijven projecten worden, crowd working, …