This thesis gives an overview about how YCall (a VoIP App) can be positioned in the Dutch market. This positioning helps to minimalize information overload in the mind of consumer, and thereby leaving a clear impression and message about the product and brand. Thus, by designing the most suitable market …

To enhance the validity of a mobility emission-effects model, a research is conducted on consumer behaviour. Consumer mobilitypreferences are the main determining factor in the proposed model that describes the kilometre and emission outcome under several scenarios. Motorized mobility of consumers buying …

As the state retracts further in the Netherlands, the role of civil society increases. Only now the impact becomes visible due to changing arrangements in the social domain. Since enormous cuts in the welfare budgets have been implemented; creative innovations by civil initiatives are much needed to …

Despite its potential, the acceptance of technology to support the ability to live independently in one’s own home, also called aging in place, is not optimal. Family members may play a key role in technology acceptance by older adults; however, it is not well understood why and how they exert influence. …

Based on a survey of 162 respondents, interviews with H.J. Heinz employees and a literature review, this thesis aims to answer the question: ‘How should H.J. Heinz translate the Dutch consumer preferences in their Heinz Tomato Ketchup product format rationalization?’ Following a reorganization and a …

The Dutch equestrian sports market has gone through many changes over the past years. The equestrian sports market increased by 16% between 2001 and 2006, a time where the brand HV POLO had a strong growth in business. Between 2006 and 2011,the company noticed change as the equestrian sports market …

The negative image of the pig sector in the Netherlands is an import topic for The Dutch labor union (Nederlandse Vakbond Varkenshouders) (NVV). The negative image of the pig sector emerged by the swine fever (1997), zoonosis, up-scaling, antibiotic resistance, particle matter etc. The negativity has …

Fish and vegetable protein sources are relatively underutilized for human consumption in comparison to meat, dairy and egg protein sources. Only part of the available fish proteins is used: fish is to small for human consumption and fish has a high proportion of by-products, up to 50% of fish weight …

This study investigated the influence of personality traits and the differential effect of product categories on brand love. Carroll and Ahuvia (2006) claim that it is relatively easier for hedonic and self-enhancing products to obtain brand love. Nevertheless, in relation to the field of consumer-brand …

In the current postmodern society we live in (a society where social ties are formed around market mediated offerings), brands play very powerful and influential roles over consumers. Since people are likely to use a brand they like as a status symbol or value system to determine and show their self-worth …