The aim of this research project is to provide an advice on how can healthcare professionals – doctors, hospitals and insurance companies make a (better) use of social media in order to generate awareness and engage general public in personalised medicine. In order to reach this aim an extensive desk …

The Lotseninsel is a small peninsula situated in the transition area of the Baltic Sea and the Schlei in Northern Germany. The mouth of the Schlei is an ecological important area and is thus protected under several conservation laws. The position of the Lotseninsel amid and surrounded by this ecological …

The mission of the European Association of Zoos and Aquaria (EAZA) is to facilitate cooperation within the European zoo and aquarium community towards the goals of education, research and conservation. The reason why people visit zoos does not necessarily match these goals. These differences between …

If I would randomly pick a young guy walking on the street and give him €50 euros and tell him to donate it to the charity organization of his choice, where will that money end up? Probably in the hands of the organization he has the "strongest and most meaningful relationship with - the one he trusts …

This thesis intends to find out how CityFilm can export its concept successfully in order to enter a new market. CityFilm is a small Dutch media marketing company that successfully creates promotional destination videos of cities, presenting them worldwide to the wealthy customer through professional …

2.1 Background and Objective This research explores the Housemothers' vision on care at the Assessment Center of World Hope International, where they provide aftercare for victims of sexual abuse and exploitation. World Hope International, a Christian relief and development organization (founded in the …

After several revolutions in the Arab world, the question raised what the Netherlands and in particular The Hague as city of Peace and Justice could do to help reforms in the Arab region. This dissertation outlines the various reasons which have led to several revolutions in the Arab world, also known …

Individual cities across the globe are profiling themselves as attractive cities. Their aim is to attract groups such as tourists, new inhabitants, businesses and students; that will result in a growth of economy (Kotler, Economic development, 1993, p. 75). City marketing is an excellent tool to use …

Digital books are often being heralded in the media. After all, the sales figures of digital books and e-readers are rising. It is inevitable that the book industry will keep on digitizing, since it facilitates life. However, what will be the long term effect of the digital books on authors, publicists, …

What requirements need to be met by the complete new dairy range of Hendrix UTD to be able to compete within a future market with fewer farmers and at the same time stay attractive to current and future clients?