Many interesting smart textile concepts have been developed, however there are only a few relevant examples of concepts that are producible and valuable for our society. The so-called ‘killer application’ has not been found yet. That is why it is extremely important that multi-disciplinary parties team-up …

This report was commissioned to provide information about the current market regarding the product assortment of Energiehout Holland. As well as a market analysis and product calculations, to find out where the company stands in relation to their competitors. Discussed will be the future possibilities …

The Almeria’s tomato value chain is currently reducing its competitiveness due to high production and processing costs as well as the maintenance of selling prices and the increase of competitors. Therefore, the purpose of this study was to assess the Almeria’s tomato value chain in order to identify …

This thesis intends to find out how CityFilm can export its concept successfully in order to enter a new market. CityFilm is a small Dutch media marketing company that successfully creates promotional destination videos of cities, presenting them worldwide to the wealthy customer through professional …

Tally Weijl is an expanding fashion company possessing the financial and internal resources to expand. The research question of this paper is: What could be a suitable entry strategy for Tally Weijl to penetrate the German market with a sleeping wear line? An internal analysis of Tally Weijl tells that …

The objective of this market research is to evaluate the chances that the Cocoa Marketing Company has in the Dutch cocoa market while exporting directly. The research was mostly done via the internet, books and through several questionnaires. Although it was not possible to have all the information needed …

This report examines the opportunities for the European Musical Instruments Guild (EMIG) to enter the market. The central question is made after consultation with the assignment provider and founder of EMIG, Dmitry Badiarov. The central question is as follows: "What are the possibilities for EMIG to …

Nokia is a large mobile phone company that is struggling to keep up with other players in the emerging smartphone market. The market is very competitive and the products have a short life cycle. Furthermore, a high level of innovativeness is required. In this report the Finnish mobile phone company has …

International expansion has never been easy, but the global economy is changing, cultural and language barriers are fading and this facilitates companies in conducting business across the world. This paper explains different factors such as the internal analysis, but also the external analysis and the …

Throughout Europe cities face the same kind of problems. Therefore, a common idea occurred that there should be some sort of cooperation between these cities to solve these problems together. This common idea eventually led to the URBACT programme, which is a programme that consists of several networks …