The purpose of this dissertation is to analyse purchase intention between citizens in the Netherlands with a Dutch or Chinese background between 18 and 60 years of age. Prior to this, it is necessary to investigate cultural differences by using the cultural dimensions of Hofstede. Cultural characteristics …

‘De Verse Maaltijd’ is a leading company of different food concepts. The company is specialized in the preparation of fresh and healthy meals for different target groups. The new concept of De Verse Maaltijd, DinnerFresh, is a slightly different and very challenging. This concept offers fresh and healthy …

This paper aims to find opportunities in a new medium that could support treatment for eating disorder (ED) patients. This research is based on the study of previous scholars, expert interviews, a focus group workshop (part of an iterative design process) and cognitive mapping method. Major findings …

Achtergrond: De schildklier is een complex orgaan, waarbij schildklierfunctiestoornissen kunnen voorkomen. De prevalentie van hypothyreoïdie in Nederland bedraagt 5,8 op de 1000 patiënten. De schildklierwerking is een belangrijke determinant van de glucose homeostase en omgekeerd. Toegevoegde suikers …

This dissertation explores whether the German news media framework that is constructed around the issue of trafficking in human beings (THB) is biased or framed in terms of gender. The past decade has seen major developments in efforts towards the eradication of THB on an international and national …

The purpose of this report is to conduct a research for Study-Globe in order to gain more knowledge about the lackof popularity for German language courses. Consequently the central question of this report is "How can Study-Globe increase its market share in German language courses in the Netherlands …

The purpose of this thesis report was to focus on the difference in effectivity between social media and traditional marketing regarding the buying behaviour of Dutch youngsters (16-25) for contemporary fashion brands. The objective of the research was to examine whether there is actually a difference …

Standing up is harder to perform when getting older. The company SillaPlus want to create a physical device that can be attached to already existing chairs and will help elderly people get up from a chair. The company reached out to students who want to help with the development of a get up aid. The …

This study is meant to elucidate the extent to which doping affairs among professional athletes’ impact consumers’ purchase intentions. The following research question has been formulated: “How do doping affairs within professional sports impact consumers’ purchase intentions of the sponsoring brands?” …

The aim of this dissertation is to analyze whether non-state actors, in the form of international governmental organizations, make states irrelevant within the global political arena. There has been a shift in the division of power in the political sphere as a result of trade openness. Indeed, international …