Social media speelt een steeds belangrijkere rol in de communicatie van organisaties. Het gaat om bijvoorbeeld het gebruik door (potentiële) klanten, stakeholders, en natuurlijk om het gebruik door de organisatie zelf. Klanten verspreiden bijvoorbeeld meningen en het kan goed zijn voor organisaties om …

With changing retirement ages and an aging workforce, interest is growing on the potential contribution of relevant bundles of HR practices in eliciting well-being and performance among aging workers. Drawing on theories on lifespan development and self-regulation, we distinguished two bundles of HR …

The current study investigated the influence of age-related constructs on the psychological contract and its relationships with continuance and normative commitment. It was proposed that as people age, their future time perspective (FTP) decreases. Consequently, it was expected that contract fulfilment …

In its past, terrorism has evolved from old terrorism into new, even more catastrophic terrorism. Today, hundreds or even thousands of people can become victim from one moment to the other, through which the fear for terrorist attacks has increased a lot lately. Next to that, Europe has become much more …

Florian Cramer’s essay reframes debates on electronic literature within larger cultural developments in writing and publishing. On the one hand, he shows the commitment of the field of electronic literature - as found in universities or in organizations such as the ELO - to a “literary” intermedia writing …

This paper examines the importance of relationship marketing in the non-profit organisation, specifically focused on the alumni. Embracing the existing customers in an organisation is regarded to be more profitable in the long run. As non-profit organisations face a limited amount of resources, they …

Since the Arab Spring in the beginning of 2011, Egypt has experienced many social and political changes. Islamist parties have gained a firm foothold in the political arena after years of secular rule by the Mubarak regime and the interim SCAF government. A new constitution, in which men and women are …

The starterstraject is a project set up by the Chamber of Commerce and the city of Zoetermeer. The goal of the starterstraject is to give the starting entrepreneur a head start. The starting entrepreneur is prepared for the risks and difficulties that arise when starting a new business. The starting …

Turkey's historical focus on the European Union dates back to the Ottoman period. In this era, numerous developments clearly illustrated Turkey's focus on the EU. These developments included among others the Tanzimat, literally 'reorganisation', which implies secularization of the judicial system, and …

The research consists of a marketing plan for Eosta, a company that sells and exports organic fruits and vegetables. The company seeks the proper marketing strategy in order to attract as many customers as possible, and to strengthen the brand image of its products. The problem is to find a good strategic …