This thesis intends to find out how CityFilm can export its concept successfully in order to enter a new market. CityFilm is a small Dutch media marketing company that successfully creates promotional destination videos of cities, presenting them worldwide to the wealthy customer through professional …

Este trabajo de investigación examina la situación actual de las desigualdades sociales en América Latina. Dos países concretos, Brasil y Colombia, sirven para el estudio y comparación de casos. El objetivo principal es intentar definir las causas por las que persisten las grandes desigualdades de ingreso …

Seemingly, there is a general belief that successful business deals are partly based on cultural awareness, sensitivity and understanding. Although the terms may imply similar definitions, they have slightly different meanings which seem to reflect distinct degrees of knowledge regarding cultural differences. …