Research on context effects has demonstrated a link between program-induced involvement and recall of commercials broadcast in breaks. However, the effect of program-induced involvement on recall of advertising embedded in the program itself has been understudied. In addition, little consideration has …

In deze scriptie worden verschillende technologieën onderzocht waarmee audio/video sneller verplaatst kan worden van de PCI-e SDI kaart naar de grafische kaart. Namelijk AMD SDI-Link en NVIDIA GPUDirect. Hiervoor zijn 3 testmodellen ontwikkeld (al bestaande methode, SDI-Link, GPUDirect) en vervolgens …

Pressure from politics and the public has created a greater demand for the media to be more accountable. Moreover, growing structural changes in the media landscape – including media concentration, commercialization, fiercer competition, an increasingly fragmented public, and the advent of new media …

In traditional marketing advertising is part of product promotion, one of the four P's of marketing. In the 20th century media channels such as papers and magazines, and later on radio and television, were used to distribute and broadcast advertisements in order to create product and brand awareness …

From June 28 to July 7 the National Arts Festival took place in Grahamstown, South Africa. For the 20th time Cue, a daily print newspaper about the Festival, was produced by Rhodes University journalism students. It was the first time that the newspaper was printed in full color. Cue is at the core …