QUOTES “[Fashion brand] Bode expresses a sentimentality for the past through personal narratives and historical techniques.” “VISION: Bode believes in garments like heirloom pieces. - MISSION: Bode expresses a sentimentality for the past through the study of personal narratives and historical techniques. …

QUOTE “Het is in de laatste jaren steeds populairder geworden om als modebedrijf een recycling initiatief op te zetten. Voor het slagen het initiatief is de medewerking van de consument essentieel. Dit onderzoek gaat over het gebruik van message framing om de motivatie en bereidheid van de consument …

QUOTES “Vanuit de kunstsector is veel kritiek te horen op de marktgeoriënteerde insteek van bepaalde actoren op de kun¬stmarkt. Handelaren, critici en kunstenaars leveren voornamelijk kritiek op commerciële insteek van sommige kun¬stenaars. Dit geldt ook voor collaboraties tussen kunst en mode. Rapporten …

QUOTE “Cultural intertextuality might be a key to a successful marketing strategy allowing to humanize the brand and engage with its customers and integrate them.” “Intertextuality is a term that originated from literature, referring to texts and works making allusions or quotations of already existing …

MANIFESTO If you have legs so white as milk, or only have one leg… If you get red cheeks during the most inconvenient times… If you listen to punk during your daily yoga exercises… If you sound like a horse when someone makes you laugh… If you wear multiple layers of clothing, even in summer… If you …

QUOTE “Many green fashion brands make significant efforts to communicate to their consumers about brand’s responsible practices through hang tags, but their investment is not sufficiently returned. According to my research, their key consumers often perceive them unclear, illegible and overwhelming. …

QUOTE “‘Resculpted by Peter Do’ is about seeing masculinity from different angles. Unlike a flat painting, a sculpture from its volumetric nature and relation to space could never be limited to a single point of view. Rather than seeing masculinity from a single-point perspective, ‘Resculpted’ places …

Expert finding systems (EFS) is a method of finding experts by typing in a search query that results in multiple expert profiles. An expert profile is a profile of a user that has certain knowledge and expertise. After a matching process between the search query and the available profiles in the system, …

Communicatiestudente Hannah Warnar voerde in opdracht van de programmamakers van Programma Y voor X een onderzoek uit. De centrale vraag luidt als volgt: “Hoe kan interne communicatie bijdragen aan de betrokkenheid van “doelgroep” van X bij Programma Y?” Aanbevelingen voor de opdrachtgever zijn het …

Meerlanden collects and recycles waste in order to create resources for new products. In addition, Meerlanden maintains the public area in a sustainable way. The communication team wonders whether the citizens (customers) and the employees view Meerlanden in terms of the desired corporate identity. The …