The motive of this research is to provide YourSurprise with relevant information in order to create an effective influencer marketing strategy that support the long-term goals of the organization as a whole. YourSurprise and its employees have experienced that maintaining growth does not come as easy …

‘Old’ marketing, such as flyers and newspaper ads, did not work that well anymore for Sport2000 Bakker, and was becoming too expensive. They assumed that social media would be a cheaper, more effective, and goal-oriented marketing tool. Sport2000 Bakker was also seeking more customer participation and …

Commissioned by the fs Agency for one of her brands, Rosti Mepal, a quantitative research has been conducted into the behavior and demands on social media of the target group. This research was necessary because little is known about how the target group is best approached through social media. Based …

This research assesses how neuromarketing might offer a suitable marketing method for Loyalty Makers. It does so by examining what neuromarketing consists of and how it can be used. Especially, it is investigated what techniques and tactics exist in the field of neuromarketing and to what extent they …

Over the last decade, social media platforms have transformed the hotel industry. Companies such as Facebook and Tripadvisor have changed how hotels attract and communicate with (potential) customers. The Paleis Hotel is a boutique hotel with 20 rooms situated in the city centre of The Hague. Currently, …

This research was commissioned by HA! Marketing, an independent internet marketing agency based in Rotterdam. HA! Marketing supports small retail businesses. They implement both executive and advisory work relating to internet marketing for these companies. HA! Marketing discovered that for their target …

Dit rapport is een vervolg op 'Archetypen' van Marjolein Idzerda. In 2011 probeerde zij ieder van de twaalf Jungiaanse archetypen om te zetten in één afbeelding. Hoewel haar studie veel interessante informatie opleverde, kon zij de afbeeldingen niet valideren als archetypen. Haar aanbeveling was om vervolgonderzoek …

Het  onderzoek  dat  in  dit  rapport  centraal  staat  is  uitgevoerd  in  opdracht  van  MetrixLab  Rotterdam.   MetrixLab  is  een  online  marktonderzoeksbureau  dat  wereldwijd  diverse  onderzoeken  uitvoert  waarbij   gebruik  wordt  gemaakt  van  dataverzameling  uit  meer  dan  60  landen.  Doordat …

De scriptie is geschreven ter afsluiting van de hbo bachelor opleiding accountancy. Voor deze scriptie is er onderzoek gedaan naar de mogelijkheden om data-analyse (DA) en 'process mining'(PM) te implementeren in de huidige hbo bachelor accountancy. Binnen de opleiding in de huidige vorm wordt hier niet …