Talent&Pro is a Dutch secondment firm, which outsources specialized consultants to financial organizations and offers them professional traineeships. This advice report proposes a communication strategy for Talent&Pro, in order to boost its brand awareness and increase the number of applicants it attracts. …

The advice is given on thegreenlabels’ intention to increase the number of loyal customers and strengthen the Dutch loyal customer base. The communication goal for this project is defined as: “To encourage customers in The Netherlands to be loyal to thegreenlabels”. The four main stakeholders are TGL …

In het laatste jaar van de opleiding HBO-ICT Software Engineering heb ik een meesterproef gekregen om te testen of ik klaar ben om mijn vaardigheden te gebruiken op de werkvloer. Deze meesterproef is de afstudeeropdracht. Ik heb gewerkt aan mijn afstudeeropdracht in periode 4 en 1, dus van 11 mei 2020 …

This research examines how Yoni can raise awareness by using an Instagram strategy. Yoni is a Dutch brand, which sells feminine hygiene products that are safe for the female organ and sustainable for the environment. This brand’s mission is to raise awareness about the dangers of regular feminine hygiene …

Traditionele softwaresystemen voor donaties gaan veelal uit van eenmalige giften en maandelijkse facturatiebatches voor donaties, maar de wereld van goede doelen en donaties verandert snel. Consumenten geven nog steeds aan goede doelen, maar willen meer inzicht en controle in hun giften. Daarnaast neemt …

To summarise, a well-thought-out change strategy, emotionally involved people who believe in the soft side of change, leaders with an entrepreneurial mindset putting people first, an ambidextrous approach with a separate “entrepreneurial” business unit and, aligning the corporate strategy with the business …

According to CBS (2017), over the last ten years the number of physical shops declined by 5 percent. In the meantime, the number of web shops were fivefold (CBS, 2017). Now, due to the declining of shops and the increasing of online sales it is now even more important to have a good store environment …

This research’s primary goal is to explore the current marketing communication strategy of The Hague Summer School at The Hague University of Applied Sciences and to answer the main question, which is - “How can the Hague Summer School at the Hague University of Applied Sciences attract more partner …

The purpose of this research is to analyse how culture influences online advertisement by comparing the Netherlands and Spain. Online advertisement holds significant importance in the international market sector. The use of online advertisement has increased the past years and has become a vital promotion …

The purpose of this dissertation conducted at The Hague University of Applied Sciences (THUAS), is to determine how to attract more young French adults to The Hague based on the city marketing theory.