Purpose This study explores the relationship between second-hand fashion retailers’ marketing tactics and the purchasing drivers of Generation Z (GenZ) consumers, defined as individuals born between the mid-1990s and early 2010s, in the Netherlands. This study aims to identify areas of alignment and …

Abstract Digital innovation represents a novel and transformative form of innovation. This paper examines the impact of export experience on digital innovation, considering both technological and organizational dimensions. Using a large dataset of Chinese listed firms, we find that firms with high initial …

Dear Reader, Welcome to Sustainable EU Economy. This book is more than a textbook—it is an invitation to explore how the European Union shapes business, society, and sustainability in today’s interconnected world. My hope is that it will inspire you to think critically, engage actively, and see how Europe’s …

Food loss and waste (FLW) remains a critical global challenge, particularly in the food and beverage (F&B) sector, where small and medium-sized enterprises (SMEs) operate under tight margins and fragmented supply chains. This study investigates how F&B SMEs in the Netherlands address sustainability (including …

"This workshop will be an opportunity to experience first-hand and discuss an inclusive, hybrid (digital-physical) workshop format, empowering citizens to co-design their neighborhoods and make their voices heard in planning processes, while enabling professionals and municipalities to automatically …

Presented as part of the National XR Day, this contribution aims to involve academia in exploring how XR technologies can foster social connectedness in increasingly individualized digital environments.

This thesis investigates how dynamic capabilities and their underlying microfoundations enable manufacturers to implement digital servitization as a means for circular business model innovation. Digital servitization and circular business model innovation are both gaining traction in the manufacturing …

This presentation was given at the 30st anneversary conference of Tronrud Engeneers, the producer of the TC2 digital handloom about the Dreamweave Factory project currently executed at Hanze Applied University, Biobased Economy

We are pleased to present this Book of Proceedings following the international conference “Innovating Health & Daily Life through Living Labs”, co-organised by the Dutch Empathic Environment Living Labs (DEEL Academy) and the European Network of Living Labs (ENoLL). The two-day event took place in May …

In today’s retail landscape, in-store technology is rapidly transforming how consumers interact with physical stores (Grewal et al., 2023). One such innovation is the interactive kiosk, which is an in-store, digital, self-service system employing hardware such as a computer, tablet or larger touchbased …