For a few years now, Holland Casino has struggled for financial survival of the ongoing economic crisis. The financial situation is bad and there are no signs of improvement in the near future. The flow of foreign visitors is declining, and to achieve a reversal of this process a new marketing strategy …

This paper was written in order to come up with the solutions for the marketing strategies of the international department of the departments of Haute-Vienne and Creuse of The Banque Populaire Centre Atlantique. In the primary research, a major problem was defined and the central and sub-questions were …