The Use of K-pop Idols as Trend Forecasting Tools This thesis explores how K-pop idols and their fan communities co-create fashion trends, and how brands can leverage this dynamic as a forecasting tool. As traditional trend cycles become outdated in the fast-paced digital age, K-pop offers a real-time, …

Leipzig-based German media theorist Annekatherin Kohout has written a ‚cultural studies’ history of the nerd figure. Nerds, Eine Popkulturgeschichte was published in 2022 by C.H. Beck in Munich. I was drawn to this study as I’ve been surrounded by nerds, geeks and programmers that have been building …