Traditional toy industries have been influenced by the emergence of tech gadgets such as iPad and Virtual Reality Glasses. Based on a report on The Telegraph (2010), tech gadgets have replaced traditional dolls and cars as children’s favorite presents. Huawei, one of the China’s leading toy companies, …

The research of this report revolves around the question: ‘due to what reasons do Dutch consumers buy a PlayStation 4 or Xbox One, and how is this decision affected by strategies used by Sony and Microsoft?’ This research was conducted to find out how these two companies defend their positions in the …

Het verslag presenteert de werkwijze die de student gedurende de afstudeerperiode bij De Nederlanden van Nu heeft gehanteerd. Om aandacht te generen voor haar merk, is een mobiele game voor iOS ontwikkeld.