The focus of this chapter is the customer journey, a concept that has emerged from business practice and that now commands the attention of practitioners and academics alike. The customer journey is defined as the sum total of all customer interactions with a product, brand or organization across multiple …

What’s online video today, fifteen years into its exponential growth? In the age of the smart phone, video accompanies, informs, moves, and distracts us. What started off with amateur prosumers on YouTube has spread to virtually all communication apps: say it with moving images. Are you addicted yet? …

PURPOSE: In this study, we investigated factors associated with program adherence and patient satisfaction with a home-based physical activity program (Onco-Move, N = 77) and a supervised exercise program with a home-based component (OnTrack, N = 76). METHODS: We assessed adherence via self-report (home-based …

In today’s era of content abundance, education has to deal with changed practices for the dissemination of knowledge. Many digital resources are available, and they have the potential to take the place of textbooks. ‘The role of the classic textbook as the key, immutable reference point for any class …

During my first visit to Japan in 1990 I got acquainted with the Toshiba DynaBook. Unlike earlier laptops, this one was small, elegant and easily fitted into a backpack. A year later I was able to purchase one. This wonder of compact technology accompanied me during my travels to Berlin and Eastern Europe …

From start-up to scale-up to market domination in a European context. Companies planning to move into the next phase of their development must be able to finance their ambitions. Those that take the long-term view and a healthy focus on revenue generation stand the greatest chance of staying on course …

Purpose The purpose of this paper is to develop a framework to understand organisational rhythm as a stimulus for further study into organisational change. Design/methodology/approach This paper studies the experiences of the medical discipline colleges in the Netherlands as they underwent significant …

Based on a literature review, this article discusses how the challenge of diminishing clothing production volumes has been approached within the field of sustainable fashion. We identify six common strategies in literature and discuss the approach of user involvement in the process of design and/or manufacture …

This plan will give insight in how to increase the amount of leads coming from the KHZ website. Nowadays online is growing bigger each day. That’s why it is important to have a proper online strategy. To answer this question desk- and fieldresearch was conducted. The research focused on multiple online …

Communicatiestudent Frank Sars uit Hoofddorp heeft onderzoek gedaan in opdracht van Move Media BV, een nieuwe uitgeverij van diverse digitale publicaties. Het bedrijf gaat mee in de digitalisatietrend van de afgelopen jaren. De producten die Move Media aanbiedt zijn uitermate geschikt om onder andere …