Background. Between 20% and 35% of registered youth players disengage from amateur football clubs within any given season, most without formally withdrawing. Volunteer coaches, who average four to six hours per week on coaching activity, identify individual player feedback as the task they most frequently …

The aim of this thesis is to identify and implement the best personalized recommendation system that will increase the engagement of Fitenium users. Based on the research, it was determined that the best personalized recommendation system for this use case is Amazon Personalize. Amazon Personalize …