The report explores consumption barriers in the organic dairy category and identifies low consumer awareness of the benefits and added value as a main issue. Further, the proposed solution is a campaign aimed at educating and incentifying consumer though an engaging format that will address 4 key benefit …

This study analyzes the consumer behavior of different generations regarding plant-based drinks in the Netherlands and Canada. Dutch Millennials prefer pea-based milk, while Generation Z shows a broader preference; in Canada, generational differences are less pronounced. Purchase motives vary: social …

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Het onderzoek beantwoord de vraag hoe Van Oord de CO2-uitstoot van leveringen met 20% kan verminderen voor 2030 en welke kosten hiermee gemaakt worden. Het onderzoek van Anika et al (2022) was het meest relevant voor dit onderzoek, dit onderzoek legt de focus op het reduceren van de emissies met 20%. …

Over the years, infant formula has become an important source of nutrition for infants, the demand for infant formula is constantly growing (Scotti, 2023). Over the last couple of decades, breastfeeding rates among mothers in the Netherlands have decreased from 74-81% to 69% (Engelse & Van Dummelen, …

In an era of information overload, relevance is key. Even more so in the physical store, where consumers are in a ‘shopping state of mind’ (Shankar et al., 2010), and where still a significant proportion of all purchase decisions is being made. Relevance can be achieved by filtering information and targeting …

Abstract: Electronic and electrical waste (e-waste) is growing fast. The purpose of this study is to examine young consumers’ purchase intention of refurbished electronic devices (REDs) such as laptop, tablet, mobile phone and game console. From literature review the factors that influence young consumers’ …

Dit beroepsproduct is uitgevoerd in opdracht van het bedrijf Dümmen Orange te De Lier, afdeling Group Procurement. Het doel is om de Spaanse locatie, Barberet & Blanc S.A., aan te haken in het systeem op het standaard Dümmen Orange inkoopproces. In dit beroepsproduct wordt uitgelegd hoe het plan en het …

Cross-border e-commerce is flourishing worldwide and is particularly intriguing because it allows sellers and buyers to regularly cross national borders to distant and distinct countries via the Internet. Marketers need to understand the challenges retailers and consumers may face to develop effective …

The world’s population is consistently increasing and as such is the demand for food. Current industrial farming methods pollute the environment and are unsustainable on multiple levels. To be able to feed future populations it is necessary to look for new, efficient, and more sustainable ways to feed …