This research has been conducted for the company Santa Fe Amsterdam in order to gain more brand awareness through the use of social media. Santa Fe Relocation is a multi-location company that helps with the relocation of expats worldwide. Santa Fe Relocation provides destination services, moving services, …

Talent&Pro is a Dutch secondment firm, which outsources specialized consultants to financial organizations and offers them professional traineeships. This advice report proposes a communication strategy for Talent&Pro, in order to boost its brand awareness and increase the number of applicants it attracts. …

Financial exclusion as a topic over the years has attracted several scholars to investigate the reasons why specific social groups of people get excluded from formal financial services. Some of the social groups discovered to always be excluded are women, the elderly, ethnic groups, minorities, and immigrants. …

Re-Space is a building for those who are starting up in Vilnius, the capital of Lithuania. It is a building for refugees, migrants and also for Lithuanians. It is for young people that are starting up, but also for those who have not worked for a long time or would like to start over. Finding a job is …

Social media have developed to be an integral part of each business’ existence. As SoftAtHome is working on revamping its LinkedIn strategy, it became evident that the company needed assistance in defining what a proper approach would be. Therefore, this research paper focuses on answering the following …

A lot of trends and developments are happening within facility management (FM). From using cleaning and caring robots till changing the workplace to a wellness destination (Sodexo, 2017; CBRE, 2017). Another trend involves around buildings, which are becoming more intelligent than their users (ISS, …

Take a chance to help people living in poverty! In 2016 and 2017; I conducted two different research projects in Gitega, Kigali-Rwanda. Gitega is a neighborhood in Kigali-Rwanda where sanitation services, supply of clean water, reliable electricity, timely law enforcement, maintenance of housing, transportation, …

A large number of poor women in different communities faced social, economic and political inequalities as they are restricted from involvement in productive activities. In order to address this issue, the government facilitated microfinance saving and credit opportunities as are unable to receive financial …

Instagram influencer marketing is the new word of mouth marketing tactic in which influencers are able to directly impact people. These so called opinion leaders are of great value for brands who wish to distribute their products or services to a certain type of audience. Micro-influencers are a specific …

Windrecht is a B2B lead generation office that connects clients to potential clients. At the moment Windrecht uses cold calling as the only way to obtain new clients. Windrecht does not use online channels, in order to obtain new clients. Besides, all the current clients came from the social network …