In this paper we will identify the contract dimensions of alliance contracts directed at joint development of new products or services. We will determine to what extent these contract dimensions are adaptable to future needs and insights. We will also provide insight into the contingency of these adjustable …

Setting up strategic alliances and trying to attain the intended goals is a highrisk venture. Most research into this topic is confined to already established alliances. This research will focus on perceived performance risks by organizations considering a possible strategic venture. Following other …