Medisol is a major European company that sells Automated External Defibrillators (AEDs). The company is aiming to grow its business in Spain by increasing direct sales to private customers (B2C). Although awareness of AEDs is rising in Spain and the legal framework supports their use, actual purchases …

This thesis explores the evolving relationship between social media and fashion identity in the aftermath of the Covid-19 pandemic. Since public life was drastically restricted during the lockdowns, social media platforms emerged as critical spaces for self-expression, inspiration, and identity experimentation …

The Use of K-pop Idols as Trend Forecasting Tools This thesis explores how K-pop idols and their fan communities co-create fashion trends, and how brands can leverage this dynamic as a forecasting tool. As traditional trend cycles become outdated in the fast-paced digital age, K-pop offers a real-time, …

Dit praktijkonderzoek beoogt dieper inzicht te bieden in de randvoorwaarden en invloedsfactoren voor politiek sociaal werk binnen De Regenboog Groep. De Regenboog Groep (DRG) ondersteunt mensen in Amsterdam die te maken hebben met dakloosheid, armoede, verslaving en psychiatrische problematiek. Het onderzoek …

This thesis explores how the problem of players wanting to test out and practice the mechanics they were taught in the tutorial can be solved. The objective of this research was to discover how AI can be used to increase user engagement in this Naval Warfare game, resulting in more interest in Thales …

This qualitative study explores how digital nomads and local residents of Curacao interact and integrate with each other socially and culturally. Semi structured and in depth interviews were conducted with 18 stakeholders (6 digital nomads, 6 co working space managers and 6 local residents) to collect …

Introduction By 2050, the global population aged 60 and older is projected to more than double, underscoring the need for programs that promote healthy aging (World Health Organization (WHO), 2024). In Cabo Verde, the Integrated Care for Older People (ICOPE) program, implemented in 2021, emphasizes …

This research explores how integrating gamification with AI-powered menu systems can influence consumer behavior toward more sustainable food choices in urban restaurants. Through a mixed-method experiment using two website prototypes, findings reveal that personalized AI suggestions and sustainability …

This thesis explores how food-related content on social media platforms like TikTok and Instagram influences the dietary behaviour of Dutch adolescents aged 15–18. Using both survey data and a focus group, the study reveals that emotionally engaging content, influencer promotions, and viral trends significantly …

This thesis explores how food-related content on social media platforms like TikTok and Instagram influences the dietary behaviour of Dutch adolescents aged 15–18. Using both survey data and a focus group, the study reveals that emotionally engaging content, influencer promotions, and viral trends significantly …