As the value of brands represents enormous amounts of money to companies, understanding how to influence what drives consumers in their brand selections and brand loyalties is a matter of great importance. The present study, conducted through an online survey amongst 410 students between 18 and 26, contributes …

The importance of sustainability is rapidly increasing and by now has an increasing impact on the operations of organizations. In modern organizations many of the business processes are supported by IT, which makes the relation between sustainability and IT an important subject. However, how to integrate …