This thesis explores why many people still hesitate to buy second-hand fashion, even though they care about sustainability. While the second-hand market is growing fast and expected to take up 10% of the global fashion market by 2025, many consumers still prefer to buy new clothes. This research looks …

A vital element of liberal democracy is the relationship between a government and its citizens, which is often characterised by the concept of political support or its reverse, political alienation. Ideally, this relationship should display political support since this indicates a high level of trust …

This thesis project deals with the central question of how Reisen mit Sinnen can internally manage upcoming tourism disasters in a more efficient way. The following management question is answered within the thesis:  How can a crisis management guideline for Reisen mit Sinnen be designed in order to …

Meerlanden collects and recycles waste in order to create resources for new products. In addition, Meerlanden maintains the public area in a sustainable way. The communication team wonders whether the citizens (customers) and the employees view Meerlanden in terms of the desired corporate identity. The …

Since 2013, the Dutch baby care brand NAÏF successfully sells their natural-based baby care products on the Dutch market. NAÏF’s main products include shampoo, wash gel, body lotion, diaper cream, nurturing cream, bath oil and baby oil. From 2013 to 2016, NAÏF has been expanding their sales on an international …

Statelessness is a universal problem, which affects more than ten million people worldwide. The UNHCR estimated that every 10 minutes a stateless child is born around the world. As a result of the conflict in Syria, more than 1 million Syrians have fled to neighbouring countries or to the EU. Nevertheless, …

Currently, Delicatezze d'Italia is one of the biggest Italian wholesalers in The Netherlands (third largest with a market share of 15%). Considering that Delicatezze d'Italia delivers the majority of its products to clients in the Randstad, the Italian wholesaler is interested in expanding its business …

The ever changing world of Internet has transformed traditional marketing and companies since the start of the World Wide Web. Every day billions of people around the world use the Internet for entertainment, shopping, search, social purposes, and much more. This behaviour is changing the way companies …

Relatively new computerized media (new media) such as mobile telephony and Internet have given lead to the surfacing of new marketing methods. One of these techniques is viral marketing, which aims to encourage the distribution of marketing messages between individuals via digital channels. Its potential …

Enterprise 2.0, deconstructed firms, organisational ecosystems: all of these buzzwords are used to identify operating concepts behind today's companies. They are driven by the need to be agile, flexible, distributed, open, transparent, simple, on demand and with a short time to market. In order to be …