This thesis explores the evolving relationship between social media and fashion identity in the aftermath of the Covid-19 pandemic. Since public life was drastically restricted during the lockdowns, social media platforms emerged as critical spaces for self-expression, inspiration, and identity experimentation …

This research aims to evaluate the potential of using natural dyes to achieve black on cotton and viscose fabrics. The objective is to find a more sustainable alternative to traditional synthetic dyes for fashion designers. This is achieved through testing dye recipes, color visual and RGB value analysis, …

Een glazen lijnextensie ontwikkeld voor het merk Tupperware. Gericht op een jongere generatie, de Modern Day Homemaker, die het merk slechts kent als een generieke term voor vershoudbakjes. Met deze lijnextensie speelt Tupperware in op trends als quiet luxury, nostalgia, non-toxic living. Maakt duurzaamheid …

This research utilizes qualitative data to answer the question, “How can a care label encourage emotional connection for a consumer-garment relationship?”. The understanding of numerous emotionally durable design theories and the development of a care label have built the base for this research. The …

With Behind the Curtains, I aim to create a space where young women, like myself, can feel less alone as they navigate the emotional complexities of today’s dating world. In an era of ghosting, bread crumbing, yap-trapping, and other fleeting trends born from hookup culture, many of us are left feeling …

The Use of K-pop Idols as Trend Forecasting Tools This thesis explores how K-pop idols and their fan communities co-create fashion trends, and how brands can leverage this dynamic as a forecasting tool. As traditional trend cycles become outdated in the fast-paced digital age, K-pop offers a real-time, …

Een visuele identiteit voor de band Proza (mijn eigen band). Dit heb ik gedaan vanuit onderzoek naar de band en wat postpunk inhoud. Daar is een band identiteit uit gekomen die ik laat zien met eind producten.

This thesis explores why many people still hesitate to buy second-hand fashion, even though they care about sustainability. While the second-hand market is growing fast and expected to take up 10% of the global fashion market by 2025, many consumers still prefer to buy new clothes. This research looks …

UIT HUYS is a printed and physical extension of the hotel, an evolving collection of guides, stories, and visual keepsakes that lead guests to hidden gems across the city. The first edition is taking inspiration from The Wunderkammer, the hotel’s own hidden gem in plain sight. And using its poetic floral …

Iedereen draagt bagage met zich mee maar een misstap maakt je geen fout mens. Deze campagne van <> is ontwikkeld vanuit de overtuiging dat iedereen een tweede kans verdient. Door de negatieve lading van deze bagage om te zetten in een persoonlijk verhaal, tonen we niet het stigma maar de mens daarachter …