For further development of technologies but also for the implementation in real life contexts, it is important to understand users' perspectives on the anticipated use of innovative technologies in an early development phase. In addition, it is also important to get a better understanding of the explanation …

Wine tourism suffers from decreasing number of tourists during the low season which is a problem when wineries’ profits mostly come from tourists’ purchases. Focus of this research was on small wineries as they do not benefit from the same renown as big historic wineries. Moreover, wine business is not …

When everything is destined to be designed, design disappears into the everyday. We simply don’t see it anymore because it’s everywhere. This is the vanishing act of design. At this moment design registers its redundancy: our products, environments and services have been comprehensively improved. Everything …

Background A key factor in successfully preventing falls, is early identification of elderly with a high risk of falling. However, currently there is no easy-to-use pre-screening tool available; current tools are either not discriminative, time-consuming and/or costly. This pilot investigates the feasibility …

In on editorialization: structuring space and authority in the digital age, Marcello Vitali-Rosati examines how authority changes in the digital era. Authority seems to have vanished in the age of the web, since the spatial relationships that authority depends on are thought to have levelled out: there …

‘Old’ marketing, such as flyers and newspaper ads, did not work that well anymore for Sport2000 Bakker, and was becoming too expensive. They assumed that social media would be a cheaper, more effective, and goal-oriented marketing tool. Sport2000 Bakker was also seeking more customer participation and …

Being a hub and a hotspot for many people from all over the world means that new dynamics have entered Amsterdam and other cities in the last few years. Money flows pass through the city, and we often do not know anymore whose money this is, where it comes from or where it goes. At the same time, the …

In our time, professions are passed on form father to child less and less, and some professions related to craftsmanship are disappearing, being replaced by industrial production. I come from a family of wooden artisan, and I witness what happened to my grandfather when he could not work anymore: deprived …

This report gives the answer to the question: “In what way can Riverdale motivate shop owners to participate in the omnichannel strategy?” It is important to know what drives the shop owners and what will persuade them to be willing to be a part of this change. The implementation of an omnichannel strategy …

Introduction The current research focused on the price image of retailer X. The research concerned the drivers of the price image and the relationship between the price image and the consumer (buying)behavior. Through the deskresearch and fieldresearch the goal was to manage the expected price image …