The number of light commercial vehicles in cities is growing, which puts increasing pressure on the liveability of cities. Light electric freight vehicles (LEFV) and cargo bikes can offer a solution, as they occupy less space, can be manoeuvred easily and does not emit tailpipe pollutants. This paper …

Begin 2016 hebben Vincent Heemink en John Dijk La Strada Bikes opgericht. La Strada Bikes is een leverancier en producent van premium configureerbare race- en MTB-fietsen. Na de oprichting van La Strada Bikes zijn Vincent en John druk bezig geweest met het bij elkaar zoeken van geschikte partners en …

This export marketing plan will identify the British E-bike market for Mihatra BV, a medium sized Dutch producer of E-bikes. The objective of the plan is to find out what the best market positioning and marketing would be for Mihatra in the United Kingdom. The central research question is therefore: …