This research was conducted to find out what the cultural obstacles of Asian exchange students at The Hague University of Applied Sciences (THU) are, and in particular at the Academy of European Studies & Communication Management (ESCM). The research report aims at providing useful recommendations for …

The Netherlands has two types of higher educational institutions - research university and university of applied sciences. The first one has a more theory-based approach to education, while the latter puts emphasis on applying the knowledge taught in the classroom by developing practical skills. The …

Individual cities across the globe are profiling themselves as attractive cities. Their aim is to attract groups such as tourists, new inhabitants, businesses and students; that will result in a growth of economy (Kotler, Economic development, 1993, p. 75). City marketing is an excellent tool to use …