Zorg-Vuldig is een onafhankelijke zorgorganisatie, gespecialiseerd in kraamzorg, thuiszorg, begeleiding en advisering. Klanten die de kraamzorg afnemen bij de Zorg-Vuldig zijn zeer positief. Desondanks heeft de organisatie al drie jaar te maken met een daling in het aantal klanten. Zorg-Vuldig wil daarom …

New national culture model has been made up to analyse how the Dutch culture affects the Dutch consumer buyer behaviour.

Introduction This thesis examines the effectiveness of marketing strategies and marketing activities, commissioned by Crossphase. Crossphase is active on a business-to-business (B2B) market and focuses on Fortune 500 companies. The use of cold-calling is a strenuous and often lenghty sales process which …

The sharing economy holds promise for the way we consume, work, and interact. However, consuming in the sharing economy is not without risk, as institutional trust measures (e.g. contracts, regulations, guarantees) are often absent. Trust between sellers and buyers is therefore crucial to complete …

Users and potential users of the sharing economy need to place a considerable amount of trust in both the person and the platform with which they are dealing. The consequences of transaction partners’ opportunism may be severe, for example damage to goods or endangered personal safety. Trust is, therefore, …

In this paper we discuss what suppliers can do to get insight into the effects of Reverse Factoring (RF), currently the most used form of Supply Chain Finance (SCF). Even though the usage of RF is increasing, empirical evidence is scarce, especially from the point of view of suppliers. Among …

Dit adviesrapport is het resultaat van een onderzoek in opdracht van het NTI naar het koopgedrag van potentiële cursusklanten van het NTI. De aanleiding van het onderzoek is de daling van het aantal inschrijvingen voor cursussen. Het onderzoek is uitgevoerd om inzicht te krijgen in het koopgedrag van …

This study attempts to analyse the performance of the University for Development Studies Meats Limited (UDSML) which adapts formal value chain in such a way that it caters for public health, consumer demand and improves producer livelihood and to propose the opportunities available in the informal sector …

The initial encounter between a buyer and a seller has received much attention among practitioners. The first time a buyer interacts with a seller is thought to be highly influential. The premise is that buyers form an opinion during this first encounter, or even the first minutes of this encounter. …

The research consists of a marketing plan for Eosta, a company that sells and exports organic fruits and vegetables. The company seeks the proper marketing strategy in order to attract as many customers as possible, and to strengthen the brand image of its products. The problem is to find a good strategic …