The following research justification report uses competitive analysis as a research method to find out which USP’s (unique selling propositions) De Pooter can use to obtain a competitive advantage towards their candidates. The demand for a competitive overview was first established after De Pooter changed …

The demand for a more transparent way of producing food is a global trend. Consumers are concerned about the way their food is produced. The food scandals of the last decades were not helpful in creating a transparent way of producing food and trustability towards the food sector was compromised. Many …

Re-Space is a building for those who are starting up in Vilnius, the capital of Lithuania. It is a building for refugees, migrants and also for Lithuanians. It is for young people that are starting up, but also for those who have not worked for a long time or would like to start over. Finding a job is …

The wine industry in the Czech Republic is a main economic sector, which is verified since the country entered the Europe in 2004. It has a strategic logistic position for exporting to Central and Eastern Europe and has the widest network of hypermarkets and supermarkets in Europe. On another hand, independent …

The German sportscar brand Porsche is one of the best-selling sportscar brands in the Netherlands, as stated in a research by the RAI association (2019b). Haaglanden Motorsport is a Porsche specialist, with its focus in maintenance, purchase, sales and additional services connected to Porsche. Over the …

In recent years the dairy industry had to face new environmental regulations and consumption evolutions. The soybean meal utilization as a protein source is not adapted to the GMO-free milk production. That’s why there was a growing interest for GMO-free rapeseed meal to replace soybean meal but since …

Wine consumption is decreasing for many decades, but organic products demand is increasing. To counter the image of Spanish wines which is “poor quality and cheap wines” because of their big quantity production and their low prices, Spanish wine producers change their farming method. Spain ranks first …

Despite the positive consumer attitudes towards animal welfare, and an increasing supply of animal welfare enhanced meat, consumers still mainly opt for conventional meat instead of meat produced with higher animal welfare standards. This thesis argues that consumers may do so because they must trade …

Pollution, food security, social welfare all are at risk at the global level. With an ever-increasing population so does the demand for food and job increases. With the increase of requirement for food, poverty on one hand the food wastages continue to increase over the years. The main reason can be …

Hotels & More is a B2B inbound tour operator with different source markets for which one similar marketing strategy is used. The thesis deals with the French market in particular and how the company can better approach them. It was researched what the source market expects and what they prefer with regards …