In this report, the topic of loyalty programs in a franchise business model will be discussed with the analysis focusing on the situation at Mexx International. Currently, there is one centrally run program, Mexx Connect, in the company's most important markets in Western Europe. However, in Region 3 …

Based on the background of global financial crisis, several companies were affected in the year 2008 and 2009. Not only some small companies but also many big companies experienced a downsize and had to recombine, such as General Motors Corporation, Freddie Mac, Merrill Lynch, Lehman Brothers Holdings …

The collapse of the Soviet Union meant the removal of the main adversary of NATO, and many believed that NATO had become obsolete given its original purpose of countering the Soviet communist threat. The end of the Cold War caused a debate about the future role and the necessity of the Alliance. It soon …