Introduction This thesis examines the effectiveness of marketing strategies and marketing activities, commissioned by Crossphase. Crossphase is active on a business-to-business (B2B) market and focuses on Fortune 500 companies. The use of cold-calling is a strenuous and often lenghty sales process which …

Stadstheater Zoetermeer is an organisation that provides a stage for individuals and groups with a desire to perform. On the other hand Stadstheater Zoetermeer is an organisation that provides a place where visitors can enjoy theatre. Their goal is to discover, to experience and to meet new people, old …

This final paper analyzes the reasons why the client, IHS, The Institute for Housing and Urban Development Studies of Erasmus University Rotterdam, faced decreasing numbers in the Latin American students in the past few years. The scope of the research is to determine the internal and external factors …

Interest groups play a big role in the functioning of the democracy of the EU. These players that lobby for different interests can make a positive, but also a negative contribution to EU politics. The influence of the interest groups on the EU institutions can vary, and some will always be more influential …

In the past ten years, music consumption has witnessed a dramatic shift from the predominant consumption of music via physical music carriers, toward a consumption pattern that excludes the employment of a music carrier. This form of consumption has been called Download to Own (DtO). In recent years, …

The League of Green Embassies, also referred to as 'the League' or LoGE, is a global network of now approximately 100 U.S. and Foreign Diplomatic Missions that commit to a "more successful, vibrant, and profitable energy and resource portfolio" (The League of Green Embassies: one-pager). Headquartered …

The ever changing world of Internet has transformed traditional marketing and companies since the start of the World Wide Web. Every day billions of people around the world use the Internet for entertainment, shopping, search, social purposes, and much more. This behaviour is changing the way companies …

Adidas Originals is one of the sub-brands of the German based sports manufacturer company, adidas. It offers sports-inspired clothing, footwear and accessories that are targeting the young and active lifestyle consumers. For years being a lifestyle and fashion brand that is originally inspired by sports, …

In the academic year 2009-2010, both field and desk research have been conducted for The Hague University's Sports Department. This research is important for the Sports Department because it provides inside information about the target group, which can be applied to (future) communication strategies. …

This study was based on Instructional Skills (IS) training module which was imparted by Training Institute for Technical Instruction (TITI) Nepal to improve the performance of vocational instructors. Instructional skill training is a three months training course split in to three modules; each module …