This research report examines the influence of sensory marketing on the purchasing behavior of consumers in premium fashion retail. In the face of increasing digitalization and growing online trade, stationary fashion stores are faced with the challenge of creating emotional and differentiating shopping …

My research project delves into sentiment analysis of 11,005 English-language TripAdvisor reviews of culinary establishments in Hordaland, Norway, aiming to offer actionable insights for culinary establishment owners / operators in the region. By analyzing positive and negative aspects and overall sentiments …

Amsterdam's urban scene undergoes a multifaceted transformation shaped by the interplay of gentrification, touristification and foodification. Introduced by sociologist Ruth Glass in 1964, gentrification involves the reshaping of neighbourhoods through an influx of wealthier residents and shifts in property …

Vanwege een groeiend tekort aan geschoolde medewerkers in de horeca is Vakschool Wageningen in 2010 gestart met de Culinary & Hospitality Academy. Het lesprogramma van deze opleiding is voor leerbedrijven intensiever dan het programma van de reguliere horecaopleiding, omdat een groot gedeelte van het …

Organisations are more and more aware of the need to really understand the motives, needs and desires of their guests in order to be hospitable. Offering food in a physical environment is a service which influences how people feel. The two (pilot) studies presented in this paper resulted in a first step …