The motive of this research is to provide YourSurprise with relevant information in order to create an effective influencer marketing strategy that support the long-term goals of the organization as a whole. YourSurprise and its employees have experienced that maintaining growth does not come as easy …

The purpose of this report is to document research at The Hague University of Applied Sciences (THUAS) on the topic of the importance of culture in the differences in perceived effectiveness of advertisements between Surinamese and Dutch individuals in the Netherlands. The researcher came up with this …

The purpose of this thesis report was to focus on the difference in effectivity between social media and traditional marketing regarding the buying behaviour of Dutch youngsters (16-25) for contemporary fashion brands. The objective of the research was to examine whether there is actually a difference …

The purpose of this dissertation is to find out how Sanoma Media Netherlands B.V. is improving their customer engagement by using online native advertising. There are several measuring methods on how to examine the degree of customer engagement. The methods are based on the purpose of the advertisement. …

Nowadays, sustainable development is considered as an important topic in the policy of organizations. Duurzame Bruiloft is a one-man business that organizes sustainable weddings, which helps to reduce co2 emission. Duurzame Bruiloft operates in the Netherlands, but wants to enlarge its market to the …

Technology has been evolving rapidly throughout the years and the Internet has become a dominant marketing tool. Traditional media has been losing ground because of new media channels. Information can be shared globally through the use of social media. In today's global village, viral marketing is becoming …

purpose of this research is to design a high-level strategic communication plan that can help Spotzer to position their product or concept to small and medium enterprises in The Netherlands. The objective of the communication plan is to increase awareness of online video advertising to Dutch SMEs. These …

This thesis explores the subject of alumni relations with the aim of demonstrating how alumni relations can be of benefit to universities. It also goes into the difficulties that could present themselves with alumni relations both in the shorter and the longer term. This is supported by the testimony …