The pressing need for YourSurprise, a global e-commerce business that specializes in personalized gifts, to broaden its SEO linkbuilding approach is addressed by this research. The study identifies a significant over-reliance on guest blogging, which currently accounts for 97.6% of the 2024 backlink …

This thesis explores how independent editorial formats—specifically “Ich will nicht nach Berlin”— can be used to challenge dominant perceptions of urban spaces and resist the cultural narratives that often accompany gentrification. Using the Ruhrgebiet in Germany as a case study, the project takes the …

This thesis investigates why consumers in Germany and the Netherlands are increasingly choosing non-alcoholic beer over its alcoholic counterpart. A quantitative on-line survey (≈ 300–400 respondents) assessed perceptions, purchase intentions and opinions on recent government regulations affecting the …

This study analyzes how consumers in Germany and the Benelux perceive ready-made meals. Using a combination of surveys and in-depth interviews, five value dimensions are evaluated: taste, health, convenience, sustainability, and price/value. The results show that taste and convenience are the main drivers …

This thesis examines how German producers of whey powder can safeguard their exports to China against disruptions in the global supply chain. Based on literature, trade data and four in-depth interviews, it concludes that price fluctuations are less decisive than political, logistical and pandemic shocks …

How do you measure the changes that happen as a result of an education program on social and sustainable entrepreneurship? And how do you organize this in a ‘light’ way, burdening neither yourself as a teacher nor your learners? In this session, we explore different options on the impact measurement …

Research on the spatial variation in ‘populist’ and ‘anti-establishment’ voting focuses on the role of ‘left behind places’, where these parties are particularly successful in regions that have been left behind economically or culturally. Applying this perspective to the German case, this paper examines …

The current multiple crisis require architects, designers, citymakers and stakeholders to re-think their approach to the city and territory, under the urge for a sustainable and inclusive future. While uncertainty and technocracy dominate, they also enable a open investigation and understanding of different …

In the Netherlands, almost everyone has an image of 1930s neighborhoods, post-war neighborhoods, and Vinex locations. That is very different for the neighborhoods with social housing apartments from the 1970s and 1980s. They are forgotten, hardly known, even professionally. And that is a problem because …

Knowledge about trends and epidemiology of pediatric burns is useful to identify patterns, to advance medical research, and to design prevention programs and resource allocation. The aim of this study is to describe the epidemiology and trends of pediatric burns between 2009 and 2022 in the three Dutch …