Nowadays, artificial intelligence(AI) has caught the attention of the public and is integrated into our lives. Different industries are already using AI in their business, and the fashion industry is also in this rush. At this time when the fashion industry is facing economic challenges, the function …

This research investigates the digital and physical draping of fully-fashioned knit textiles, aiming to address challenges faced by knit manufacturers in achieving accurate virtual prototypes. Through a combination of literature review, case studies, and controlled experiments, methods for creating digital …

This thesis dives into the dynamics of developing a competitive rental strategy for luxury fashion brands. Focusing on the evolving landscape of the fashion rental sector, as well as the fashion luxury sector, it investigates factors influencing consumer behavior, industry challenges, and opportunities …

In this thesis, titled "Unlocking the Path to Sustainability: Multi-Brand Retail SMEs as Agents of Change in the Fashion Supply Chain," we explore how fashion multi-brand retail Small- to Medium-sized Enterprises (SMEs) can play a crucial role in driving sustainability and effecting positive change throughout …

This thesis explores the evolving landscape of luxury e-commerce platforms in the digital era and investigates the potential impact of the metaverse on creating emotional connections between platforms and consumers. With the rapid advancement of technology and shifting consumer preferences, it is essential …

Social media have become a vital part of everyday life for people throughout the world, with millions of individuals utilising various social media platforms to engage with others and to express themselves. While social media might offer several avenues for self-expression and identity construction, …

De hoofdvraag die in dit onderzoek wordt beantwoord is: In hoeverre kan het projectenproces bij Organisatie X geoptimaliseerd worden? Het doel is om mogelijke verbeteringen in het projectenproces op te sporen door een oordeel te geven over of de aanvraag tot en met de beëindiging van projecten efficiënt …

QUOTES “Een ijsbeer drijvend op een ijsschots in een grote zee, bosbranden, de zoveelste reclame die aan geeft dat wij de laatste generatie zijn die iets kunnen doen aan klimaatverandering. Angstbeelden die ieder inmiddels al zo vaak heeft gezien, dat we er een beetje moe van zijn geworden, zeker wanneer …

QUOTE “Many green fashion brands make significant efforts to communicate to their consumers about brand’s responsible practices through hang tags, but their investment is not sufficiently returned. According to my research, their key consumers often perceive them unclear, illegible and overwhelming. …

QUOTE “In a movie, you have someone who can push the plot along verbally. But [with fashion], music and clothes are your whole plot”. [Rene Arsenault] ABSTRACT This study addresses the extent to which hip-hop music is capable of modifying a consumer’s perception of the luxury fashion brands mentioned …