The aspirational luxury industry is moving beyond its current capacities. Research has indicated that the average age of the luxury consumer has gone down from 48 to 34 (Popomaronis, 2017). With an average of four devices each, the Generation Y and Z consumer want to be engaged in a seamless shopping …

QUOTE “In a movie, you have someone who can push the plot along verbally. But [with fashion], music and clothes are your whole plot”. [Rene Arsenault] ABSTRACT This study addresses the extent to which hip-hop music is capable of modifying a consumer’s perception of the luxury fashion brands mentioned …

Introduction This report is written for Personal Sports Club. This report will gain more insight into the customer satisfaction for Personal Sports Club. At this moment in time, Personal Sports Club has little to no insight in their customer satisfaction. That is why this research was needed. Background …

The purpose of this research is to investigate the characteristics and the customer journey of couples in the USA who are interested in vow renewals. The study examines which promotion tools are the most suitable for this group at every stage in their customer journey by the use of five stages of a purchase …

This thesis was aimed to advice the management of a luxury travel consultancy agency on how to adapt a new luxury travel concept, which would reflect current perceptions of the notion of luxury in the Dutch market. The literature review and a pre-research showed that even though there exists a variety …

The Palace hotel Zandvoort is a 4-star hotel situated at the boulevard of Zandvoort which is one of the most popular beaches in the Netherlands. The main problem for the Palace hotel are the bad online reviews. The purpose is to investigate what people are expecting from the Palace hotel. The main …

Despite the current recession, Brazilian outbound travel continues strong. Long-haul travel beyond South America tripled between 2002 and 2012. When travels to Africa are taken into consideration, the preferred destination is South Africa. Between 2003 and 2008, 150,188 Brazilians travelled to South …

This report shows the online customer journey of Hotel van Oranje. It finds that there are negative touch points with the younger generation and it is leading to customer dissatisfaction of the website. Key recommendations are:  A new responsive website for Hotel van Oranje  Monitoring the touchpoints …

Company A offers different product types: comfort en luxury. Company A has concluded that the sales of the category luxury is lower than the category comfort. There are different ways concerning online marketing to raise this sale. This research focusses on social media. The primary purpose of this study …

The background information gives an insight into Hotel Imperio Inn. Their source market are couples, about 70% Guatemalans, 30% foreigners both coming for leisure and business (more nationals) purposes. Coziness, Comfort, Elegance, Spaciousness, Innovation and Quality are the values of Hotel Imperio …