Medisol is a major European company that sells Automated External Defibrillators (AEDs). The company is aiming to grow its business in Spain by increasing direct sales to private customers (B2C). Although awareness of AEDs is rising in Spain and the legal framework supports their use, actual purchases …

Many European cities have recently experienced anti-tourism protests, as a result of unmanageable flows of tourism. Residents increasingly voice their dissatisfaction. Amsterdam, one of Europe’s most popular tourist destinations, benefits financially and culturally from international visitors, yet faces …

Emerging during the negotiations for the unratified Constitutional Treaty and officially launched with the Treaty of Lisbon, the European Citizens' Initiative allows citizens to invite the European Commission to propose legislation to the European Parliament and the Council based on an idea which gathers …

The aim of this dissertation was to research how awareness concerning the threats of phishing among Dutch SMEs can be raised in order to improve their online security in the future. The following research question was formulated: ‘‘In what way can awareness concerning the threats of phishing amongst …

In this report the marketing plan of Primark will be discussed. Primark was established in 1969 and is originally an Irish brand. After 1969, Primark expanded very quickly to several other countries. Its main goal is to sell inexpensive clothing and other accessories for women, men, children next to …

This thesis intends to find out how CityFilm can export its concept successfully in order to enter a new market. CityFilm is a small Dutch media marketing company that successfully creates promotional destination videos of cities, presenting them worldwide to the wealthy customer through professional …

Adidas Originals is one of the sub-brands of the German based sports manufacturer company, adidas. It offers sports-inspired clothing, footwear and accessories that are targeting the young and active lifestyle consumers. For years being a lifestyle and fashion brand that is originally inspired by sports, …

This report explores the yachting sector of SXM, which to this day does not receive enough government attention and is not given the recognition that it deserves as a lucrative sector of the economy (Johnson, 2010). Therefore, the decision to research this topic came as a result of the Tourism Bureau's …

This paper seeks to review the situation of the right to equality combined with the actual caste system in India. The world's longest surviving social hierarchy, is strongly rooted in the Indian society for over 2000 years. The first chapter focuses on the basis of the caste system deriving from Hinduism. …

In 2000 the European Union (EU) signed the Millennium Development Goals (MDGs), a United Nations (UN) policy in order to reduce poverty until 2015 by half compared to the figures from 2000. The EU is fully committed to the achievement of these internationally established MDGs which aim to end poverty …