Relatively new computerized media (new media) such as mobile telephony and Internet have given lead to the surfacing of new marketing methods. One of these techniques is viral marketing, which aims to encourage the distribution of marketing messages between individuals via digital channels. Its potential …

Hout Industrie Schijndel (HIS) is a well established timber industry in the Netherlands. Recently they were voted as the best timber industry in the Netherlands for the year of 2009. The problem they face at this moment is that they have demand for sustainable certified floors but they can not apply …