“I refer to it as throwing wads”
Hagemans, Iris W. (Lectoraat Emerging Technology For Business); Spierings, Bas; Weltevreden, Jesse (Lectoraat Digital Commerce); Hooimeijer, Pieter
Personalization of Point-of-Purchase Communications: Quo Vadis?
van de Sanden, Stephanie (Lectoraat Emerging Technology For Business); Willems, Kim; Brengman, Malaika; Verhagen, Tibert (Lectoraat Emerging Technology For Business)
Hof Van Den Houte
Kaan Kalak (Student)
Business performance and purchase intentions in cross-border e-commerce
Goldman, Sjoukje (Kenniscentrum Fbe); van Herk, Hester; Verhagen, Tibert; Weltevreden, Jesse
Exploring the Viability of Metaverse Shopping Experiences in Creating Emotional Connections and Driving Purchases on Luxury E-Commerce Platforms
Heyer, Lisa (Student); Schellens, Sander; Mathura-Meghani, Mausam
What steps need te be taken in order to make Slovakia a high-revenue country?
Laura Partiková (Student); Vanessa Yazbek (Docent); Nicole Dornig (Begeleider)
An optimal shopping experience in the physical store:
Loijer, MRM (Milou) de (Student)
A multi-level Thermal Comfort Assessment (TCA) to identify and mitigate heat stress risks in urban areas
Spanjar, Gideon (Lectoraat Bouwtransformatie); Kluck, Jeroen (Lectoraat Klimaatbestendige Stad); Erwin, Stephanie (Lectoraat Klimaatbestendige Stad); Schramkó, Sába (Lectoraat Bouwtransformatie); Föllmi, Dante (Lectoraat Klimaatbestendige Stad); Bartlett, Debbie
Between the Layers
Paul Bernards (Student)
The possibilities of Google Shopping ranking for online marketplaces at Mister Sandman GmbH
Luuk Louwerse (Student); Ignacio García Sepúlveda (Docent); Lisa Rebohl (Begeleider)




























