Limacon is a marketing agency that provides services in marketing, sales, event management and business digitalization. The company consists of 21 employees, 5 of which are the managers of the five main departments of the company – marketing, sales, events, web and administration. The target customers …

This assignment focuses on PanArt, a communication and marketing agency located in Rhoon, Netherlands. The company provides full-service packages to its customers. At this point in time the company operates without the use of a marketing plan in a fast-paced work environment. Consequently, PanArt’s marketing …

The following research justification report explains to what extent the current tracking of performance of the IHS digital communication channels is effective for the decision-making process. Having a clear monitoring strategy is a crucial component for the success of any marketing campaign. The research …

There is currently a major challenge in the Netherlands: offices larger than 100 square metres must all meet energy label C by 2023, and energy label A by 2050. Approximately 56% of offices in the Netherlands do not currently meet the energy label requirements, so there is still much to be gained in …

The fast-fashion industry consistently produces fashionable apparel that are sold at relatively low prices. In this dissertation, the social and environmental issues caused by the fast-fashion industry are explored. Moreover, three fast-fashion companies that use the fast-fashion business model are studied …

QUOTE “Social sustainability is often neglected in the fast fashion industry. One of the reasons is the difficulty to measure it. Therefore, this research examines to what extent the social sustainability performance of fast fashion companies can be expressed in quantifiable objectives, to improve the …

This study provides an overview of PMS models and elaborates in which way they can integrate sustainability within data center 's corporate strategy. Furthermore, the study describes the characteristics of each model and investigates which model would be appropriate for data center 's needs and what …

Social media have become a large part of nowadays companies’ marketing strategy, but how does this impact the customers’ perception of a brand? The aim of this dissertation is to research the influences of social media advertisements on consumer based brand equity in the travel industry. To this end, …

This research paper is conducted in association with Gamebasics to identify the effects of Social media marketing activities of OSM, and to evaluate the influence of those marketing activities on customer equity and purchase intention. Gamebasics is the game developer behind Online Soccer Manager, one …

There has been a global displacement of people, who were forced to leave their homes due to war and conflicts. Especially from 2015 on a problem arose, as all these people entered other countries to build up a new and safe life. All these people ask asylum and protection of European countries. The Netherlands …