The turbidity in Lake Markermeer limits the primary production by phototrophic algae and the growth of plants. In turn, this limits the amount of fish and other organisms that live in and around Lake Markermeer in its food sources. To determine if there are organisms that limit the resuspension, a survey …

Introduction: Augmented reality enriches online shopping with a new virtual aspect that offers customers the ability to try a product before purchasing it online. It superimposes digital information onto the physical environment which opens up opportunities for businesses involved in eCommerce (Sharma, …

Microalgae can produce a wide range of valuable metabolites such as proteins, lipids and pigments, so they can be used in many ways. For aquaculture industry, microalgae are usually used as live feed because of their high nutritional level. Fry Marine(Vlissingen, NL) is a hatchery for marine feed and …

In today’s multichannel retail environment, consumers’ experiences in one channel influence their perceptions of another channel. Specifically, consumer evaluations of a firm’s online store have been found to be influenced by consumer interactions with the firm’s in-store personnel. This paper is among …

In order for bookstores to compete with its online competitors it is important that brick-and-mortar bookstores can distinguish themselves. One way to distinguish themselves is to create an effective store environment. Therefore, this research investigates how bookstores can improve the store environment, …

The muZEEum is a museum located at the Nieuwendijk in Vlissingen. The muZEEum tells the story of the maritime history of Zeeland. Visitors can experience the maritime history in many ways which makes the muZEEum accessible for everybody. The muZEEum has a collection of almost 20.000 pieces from various …

In recent years, the recognition of the importance of ecosystem services provided by peatlands has become increasingly topical (Clarke, 2006). It is now known that peatland degradation and loss of habitat has large negative impacts, particularly with regards the loss of the habitats natural carbon sink …

This plan is written because the company Napco beds has taken over the brand Norma approximately one year ago after the brand declared bankruptcy. Napco beds is a company that owns different brands named Napco, Nextday and Norma respectively. The client for this plan is Norma. In 1884 Norma started with …

This marketing plan is written for Big in Japan. Big in Japan is a clothing store based in the eastside of Amsterdam. Big in Japan brings a carefully selected range of fashion and lifestyle brands to an accessible level, not only focusing online but also with a unique store concept, outside the city …

The Dutch equestrian sports market has gone through many changes over the past years. The equestrian sports market increased by 16% between 2001 and 2006, a time where the brand HV POLO had a strong growth in business. Between 2006 and 2011,the company noticed change as the equestrian sports market …