The muZEEum is a museum located at the Nieuwendijk in Vlissingen. The muZEEum tells the story of the maritime history of Zeeland. Visitors can experience the maritime history in many ways which makes the muZEEum accessible for everybody. The muZEEum has a collection of almost 20.000 pieces from various …

This plan is written because the company Napco beds has taken over the brand Norma approximately one year ago after the brand declared bankruptcy. Napco beds is a company that owns different brands named Napco, Nextday and Norma respectively. The client for this plan is Norma. In 1884 Norma started with …

This marketing plan is written for Big in Japan. Big in Japan is a clothing store based in the eastside of Amsterdam. Big in Japan brings a carefully selected range of fashion and lifestyle brands to an accessible level, not only focusing online but also with a unique store concept, outside the city …

The Dutch equestrian sports market has gone through many changes over the past years. The equestrian sports market increased by 16% between 2001 and 2006, a time where the brand HV POLO had a strong growth in business. Between 2006 and 2011,the company noticed change as the equestrian sports market …

This report presents a detailed analysis of the German market concerning bakeries as well as a detailed recommendation to Bakker Bart on whether they should enter the German market. This research evolved from five years of experience as a floor manager at the store Bakker Bart in Gouda. As a European …

This dissertation was created with the goal to examine how online shopping has changed retail, specifically department stores and their business model, and to recommend a course of action and business model for entrepreneurs considering starting an (online) department store. There are several recommendations …

This report is a feasibility study for the start-up of Caribbean Flavors, an online groceries shop. Caribbean Flavors aims to offer Caribbean ingredients and food products to consumers in Spykenisse. Before taking serious steps and opening its store, the company wanted to explore its opportunities and …

In this dissertation, the promotional strategy of Starbucks is analysed. Starting point for this research was the following central question: "How has Starbucks been using Promotion to sell its product and what will it be like in the future"? The research was executed using desk research and field research. …

Introduction In comparison with other European countries, Starbucks is rather new on the Dutch coffee market. The Starbucks experience seems less exploited among the Dutch consumers. This thesis will demonstrate the effect of music and how music can convey the Starbucks experience in order to "engage" …

This thesis is an overview of the market and management for WEEE (waste of electrical and electronic equipment) in Bulgaria. It was executed to answer certain questions to WEEE Forum, which was my internship provider. Chapter 2 analyzes the WEEE market and business developments in Bulgaria. Chapter 2.1 …