Despite the importance of sustainable fashion consumption, sustainable fashion retailers capture only a small segment of the overall fashion market. While existing research has thoroughly examined consumer drivers of purchasing sustainable fashion, little is known about how retailers perceive these drivers …

This study explores the relationship between second-hand fashion retailers’ marketing tactics and the purchasing drivers of Generation Z (GenZ) consumers, defined as individuals born between the mid-1990s and early 2010s, in the Netherlands. This study aims to identify areas of alignment and misalignment …

This paper aims to reconsider our cultural - and industry wide - reliance upon authentic identity in terms of fashion. Clothing has come to signify our personal beliefs and values, allowing for incessant (but acceptable, even honourable) consumption and change. Inadvertently, the shaky foundations of …

The urban energy transition is crucial for a sustainable future. To support this transition, Digital Twins are employed in an increasing fashion, providing decision makers with data-driven insights from mainly technological perspectives. Based on a case study of a neighbourhood in a Dutch municipality, …

This thesis dives into the dynamics of developing a competitive rental strategy for luxury fashion brands. Focusing on the evolving landscape of the fashion rental sector, as well as the fashion luxury sector, it investigates factors influencing consumer behavior, industry challenges, and opportunities …

We developed and tested a teaching case and teaching note on the challenges that a small sustainable fashion brand faces when implementing a circular business model. We target bachelor and master students of international business, entrepreneurship, strategic management, circularity/sustainability courses. …

Het doel van dit onderzoek is om het grote textielafval probleem aan te pakken door de juiste oplossing hiervoor te vinden. Er zal onderzoek gedaan worden naar de mogelijke oplossingen en welke het meest innovatief is voor implementatie met daarbij de voordelen die met zich meebrengt. Hiervoor is de …

In this thesis, titled "Unlocking the Path to Sustainability: Multi-Brand Retail SMEs as Agents of Change in the Fashion Supply Chain," we explore how fashion multi-brand retail Small- to Medium-sized Enterprises (SMEs) can play a crucial role in driving sustainability and effecting positive change throughout …

We propose aesthetic engagement as a valuable construct for organisation studies to advance its contribution to organising for sustainability. Aesthetic engagement is defined as a set of material practices that re-engage humans and systems to trigger and accelerate transitions towards regenerative futures. …

Retailers play an important role in persuading consumers to purchase sustainable fashion (SF), but little is known about how, and why, SF retailers persuade consumers. This research aims to understand their choices for marketing and communication tactics. We interviewed 25 SF retailers about the drivers …