This thesis explores technology that able to optimize a brand guidelines handbook digitally by integrating interactive elements. By doing extensive research with Brand Studio team and agency partners, key issues were identified, proving that this project emphasizes the need for an effective, efficient, …

This thesis focuses on enhancing Reveal, a philosophical party game app by HUMAN, designed to foster engaging philosophical discussions among young adults aged 20-30. The study aimed to improve Revealandapos;s Party Mode to boost user enjoyment and engagement. A combination of A/B testing, iterative …

This research investigates the integration of Mixed Reality (MR) and local multiplayer functionalities in training simulations to enhance realism and immersion, thereby improving learning outcomes for students. The study addresses three primary sub-questions: examining the effects of local multiplayer …

NarcoView aims to improve finding narcotic waste dumpsites by utilizing a methodology that reduces reliance on current reporting methods. The project faces challenges in data- and main question is: How does the NarcoView project ensure secure handling of data used on the platform and customize …

This research aims to explore the challenges that people living with dementia (PLWD) face and investigates the effect that music has on their behaviour and quality of life. Several primary and secondary user-centred methods were optimised to gain qualitative and some quantitative data. The research revealed …

This paper written during the last semester of the CMGT course at Saxion focuses on the research and implementation of Virtual Production technology within the workflow of a 3D communication studio. Virtual Production (abbreviated as VP within this paper) is a new and upcoming technology that combines …

This marketing plan is written for Big in Japan. Big in Japan is a clothing store based in the eastside of Amsterdam. Big in Japan brings a carefully selected range of fashion and lifestyle brands to an accessible level, not only focusing online but also with a unique store concept, outside the city …